Fenix International`s ReadyPay Solar Power System: Spurring Energy Inclusion in Uganda
| Case Code: BENV045 Case Length: 20 Pages Period: 2019-2020 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization: - Industry: - Countries: Uganda Themes: Business Models, Technology in Social Enterprise, Entrepreneurship |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
About Fenix International
Fenix International Inc. was co-founded in 2009 by two American entrepreneurs Mike Lin (Lin) and Brian Warshawsky (Warshawsky) as a venture-funded next-generation energy company based in San Francisco, California, with offices in East Africa. Before founding Fenix, Warshawsky had worked at Apple. Lin was an entrepreneur who had previously founded Vestal Design, an eco solutions company..
Fenix Power System
Fenix developed and sold solar power products to change the lives of people in Uganda. At the heart of its technology was its high-quality solar power system called Fenix Power. Fenix Power was a solar power ecosystem that transformed sunlight into energy to run lights, radios, and TVs and charge phones. Fenix created high-quality and affordable Fenix Power Solar Home Systems to deliver efficient consumer electronics technology for its remote, off-grid household customers in Uganda..
Fenix Power Business Model
Fenix tailored its solar product kits to meet the specific needs of customers in the Ugandan market. To buy Fenix Power, a customer needed to have a valid identity proof, registered SIM, and Phone ReadyPay..
Readypay School Fee Loan
Apart from solar loans, Fenix also provided other life-changing products and services including a school fee loan on credit to help customers in Uganda to finance education..
Outreach and Impact
Fenix started selling ReadyPay on the pay-to-own model in 2014 and by the end of the year, it had sold over 13,000 ReadyPay Solar systems in Uganda. Under the MECS Market Validation grant, in 2014, Fenix and MTN Uganda integrated PAYGO into the ReadyPay Solar system to enable customers to get flexible financing..
Way Forward
Fenix was committed to continuing its efforts to bring safe, affordable power to the millions of people in Uganda who lived off-grid. It vowed to expand its footprint in Uganda through a network of partnerships with the government of Uganda and in collaboration with energy sector stakeholders in the country..
Exhibits
Exhibit I: Companies Providing Solar Systems Using the PAYGO Concept in African Countries
Exhibit II: Core Values of Fenix International
Exhibit III: Requirements for Fenix Power System
Exhibit IV: Fenix Product and Prices in Uganda
Exhibit V: PAYGO Platform for Fenix Customers Step-by-Step
Exhibit VI: Households with School-going Children Lack Funds to Pay School Fees
Exhibit VII: Criteria of ReadyPay School Fees loan
Exhibit VIII: About ENGIE
Exhibit IX: Impact of Solar System on Ugandan’s Quality of Life
Exhibit X: Effects of Lockouts on Loan Take-up and Repayment
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